Hints and Tips
1. Keep your brand consistent across your website, shop front, print or social media.
2. Photos and videos sell. Professional imagery and promotional videos do speak more than words.
3. Less is more: Negative space can be very positive.
4. Engage with social media fans. Reply to positive and negative feedback.
5. Know your customers; Tailor all communications to relate to them.
6. Look at the whole picture: Utilise multiple communication channels.
7. A strong brand logo is key. Keep it simple, memorable and stand out.